Tagged: Updates
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Amazon's New AI Campaign Manager: One Command Center for Every Ad
Amazon rebuilt Campaign Manager into a single AI-powered hub for sponsored ads and DSP. Here's what changes for sellers — and where human strategy still wins.
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Reserve Share of Voice: Lock Down Your Branded Search on Amazon
Amazon's new Sponsored Brands reserve share of voice lets you buy guaranteed top-of-search placement for branded keywords at a fixed price. Here's the math.
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Sponsored Products Video Is Live: What It Means for Your Amazon Ads
Amazon's new Sponsored Products video format lets you show products in action right inside search. Here's how it works and how to use it to lift CTR.