Tagged: Updates
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Alexa+ Agentic Ads: The First Ad You Can Buy From Without Leaving It
Amazon launched Alexa+ Agentic Ads — shoppers go from seeing an ad to completing a purchase inside the conversation. Here's what it signals for sellers.
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Agentic Shopping Is Here: What Alexa for Shopping Means for Your Ads
Amazon merged Rufus and Alexa+ into Alexa for Shopping — and your existing campaigns are already eligible to show up in those AI conversations. Here's what to know.
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Brand+ and Performance+ Get Seven New Powers (Including AI Video in Minutes)
Amazon expanded Brand+ and Performance+ with audio, AI video generation, and mid-funnel optimization. Here's what's new and what's worth your attention.
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Sponsored Brands Collections: One Ad, Many Products, AI-Curated
Amazon's new Sponsored Brands collections promote multiple related products in a single ad — with AI picking the lineup per shopper. Here's how to use it well.
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Sponsored Products & Brands Prompts Are Now Live — And Now They Cost You
Amazon's AI prompts moved from free beta to general availability — and they now bill against your CPC. Here's what changed and how to manage them.
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Amazon's New AI Campaign Manager: One Command Center for Every Ad
Amazon rebuilt Campaign Manager into a single AI-powered hub for sponsored ads and DSP. Here's what changes for sellers — and where human strategy still wins.
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Reserve Share of Voice: Lock Down Your Branded Search on Amazon
Amazon's new Sponsored Brands reserve share of voice lets you buy guaranteed top-of-search placement for branded keywords at a fixed price. Here's the math.
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Sponsored Products Video Is Live: What It Means for Your Amazon Ads
Amazon's new Sponsored Products video format lets you show products in action right inside search. Here's how it works and how to use it to lift CTR.