The Pro Active Plus blog
Amazon PPC, decoded
Platform updates, new ad formats, and practical strategy for sellers who care about profitable growth — written by people who run accounts every day.
- Amazon PPC
How Much Should You Pay for an Amazon PPC Tool? The Real Math
Most PPC tools charge a base fee plus a percentage of your ad spend. Here's the cost-as-%-of-spend math that decides whether a tool is worth it at your scale.
Moshe Mayer - Amazon PPC
Why We Pair AI Tools With Human Strategy (And You Should Too)
AI can make thousands of bid changes a day. It still can't decide what 'good' means for your business. Here's how we combine both to maximize profit.
Moshe Mayer - Amazon PPC
Rule-Based vs ML vs Agentic: The Three Types of PPC Automation
'AI-powered' means three very different things in Amazon PPC. Understanding rule-based, ML, and agentic automation tells you how much control you're giving up.
Moshe Mayer - Amazon PPC
Best AI Amazon PPC Tools in 2026: An Honest Breakdown
Adtomic, Perpetua, Quartile, Scale Insights, Pacvue and more — what each is actually good at, who needs them, and when you don't need a tool at all.
Moshe Mayer - Amazon PPC
Negative Keyword Harvesting at Scale: Manual vs Automated
Negative keyword harvesting is the highest-ROI routine in PPC. Here's how it works, where automation helps, and where a human still needs to make the call.
Moshe Mayer - Amazon PPC
Amazon's BSA Agent Policy: The New Rules for AI PPC Tools
Amazon's BSA Agent Policy sets baseline rules for AI agents that act on your Amazon account. Here's what it requires and why it protects sellers.
Moshe Mayer - Amazon PPC
Dayparting on Amazon: Using Hourly Data to Cut Wasted Spend
Not every hour converts equally. Dayparting shifts budget toward the hours that actually sell — here's how it works and what makes it possible.
Moshe Mayer - Amazon PPC
The Amazon Ads MCP Server: What It Means for AI-Powered PPC
Amazon launched an MCP Server that lets AI agents plug directly into Ads. Here's what it is, why it matters, and how it's reshaping the PPC tool market.
Moshe Mayer - Amazon PPC
Amazon Marketing Stream vs Amazon Marketing Cloud: Which Connection You Need
Marketing Stream gives you real-time hourly data. AMC gives you deep historical analysis. Here's when to use each — and why advanced sellers use both.
Moshe Mayer - Amazon PPC
The Amazon Ads API: How Automation Actually Connects to Your Account
Every serious Amazon PPC tool runs on the Amazon Ads API. Here's what it is, what it unlocks, and why it's the backbone of real campaign automation.
Moshe Mayer - Amazon PPC
Amazon PPC Keyword Research: How to Find Keywords That Actually Convert
Search volume is a vanity metric. Here's how we research Amazon PPC keywords for buyer intent and conversion — not just traffic — so your spend turns into sales.
Moshe Mayer - Amazon PPC
Negative Keywords: The Fastest Way to Stop Wasting Amazon Ad Spend
Negative keywords are the highest-ROI 30 minutes you can spend on an Amazon account. Here's how to find wasted spend and cut it without hurting good traffic.
Moshe Mayer - Amazon PPC
ACoS vs TACoS: The Metric That Tells You If Amazon Ads Actually Work
ACoS measures ad efficiency. TACoS measures business health. Here's the difference, why TACoS matters more, and how to use both to grow profit — not just cut spend.
Moshe Mayer - Amazon PPC
Amazon's New AI Campaign Manager: One Command Center for Every Ad
Amazon rebuilt Campaign Manager into a single AI-powered hub for sponsored ads and DSP. Here's what changes for sellers — and where human strategy still wins.
Moshe Mayer - Amazon PPC
Reserve Share of Voice: Lock Down Your Branded Search on Amazon
Amazon's new Sponsored Brands reserve share of voice lets you buy guaranteed top-of-search placement for branded keywords at a fixed price. Here's the math.
Moshe Mayer - Amazon PPC
Sponsored Products Video Is Live: What It Means for Your Amazon Ads
Amazon's new Sponsored Products video format lets you show products in action right inside search. Here's how it works and how to use it to lift CTR.
Moshe Mayer