Tagged: Optimization
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Prime Day PPC Prep: A Practical Pre-Event Checklist
Prime Day is won in the weeks before it, not the day of. Here's the practical PPC checklist we run so budgets, bids, and listings are ready when demand spikes.
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Budget Rules: Automating Amazon Ad Spend Without Losing Control
Running out of budget by noon on a big day? Amazon's budget rules automate spend around events and performance so you stop capping your best days by hand.
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Top of Search: How Placement Modifiers Change Your ACoS
Top of search converts best and costs most. Placement modifiers let you bid more for it on purpose. Here's how to use them without blowing your ACoS.
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Dynamic Bids vs Fixed Bids: Amazon's Bid Strategies Explained
Amazon gives you three bid strategies, and the default isn't always right. Here's what dynamic down, dynamic up-and-down, and fixed bids each do — in plain English.
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Product Targeting: How ASIN Conquesting Wins Competitor Traffic
Product targeting puts your ad on competitor detail pages. Done right, it steals high-intent shoppers. Done wrong, it burns cash. Here's how to do it right.
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Negative Keyword Harvesting at Scale: Manual vs Automated
Negative keyword harvesting is the highest-ROI routine in PPC. Here's how it works, where automation helps, and where a human still needs to make the call.
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Dayparting on Amazon: Using Hourly Data to Cut Wasted Spend
Not every hour converts equally. Dayparting shifts budget toward the hours that actually sell — here's how it works and what makes it possible.
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Negative Keywords: The Fastest Way to Stop Wasting Amazon Ad Spend
Negative keywords are the highest-ROI 30 minutes you can spend on an Amazon account. Here's how to find wasted spend and cut it without hurting good traffic.