Tagged: Strategy
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Prime Day PPC Prep: A Practical Pre-Event Checklist
Prime Day is won in the weeks before it, not the day of. Here's the practical PPC checklist we run so budgets, bids, and listings are ready when demand spikes.
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Your Brand Store Is a PPC Asset: How to Make It Convert
A good Brand Store isn't decoration — it's the highest-converting landing page you can send Sponsored Brands traffic to. Here's how to build one that sells.
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Amazon Attribution: Measure the Off-Amazon Traffic You Send
If you drive traffic to Amazon from Google, social, or email, Amazon Attribution shows you what actually works. Here's what it is and why it's worth the setup.
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Top of Search: How Placement Modifiers Change Your ACoS
Top of search converts best and costs most. Placement modifiers let you bid more for it on purpose. Here's how to use them without blowing your ACoS.
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Product Targeting: How ASIN Conquesting Wins Competitor Traffic
Product targeting puts your ad on competitor detail pages. Done right, it steals high-intent shoppers. Done wrong, it burns cash. Here's how to do it right.
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Amazon DSP for Smaller Brands: Is It Worth It Yet?
Amazon DSP is powerful, but it's not for everyone. Here's what DSP actually does, who it fits, and the honest test for whether you're ready for it.
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Sponsored Brands vs Sponsored Products: When to Use Each
Sponsored Products and Sponsored Brands look similar but do different jobs. Here's a plain-English guide to which one to reach for, and when to run both.
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Sponsored Display Audiences: How to Retarget Shoppers and Reach New Ones
Sponsored Display lets you follow shoppers who viewed your product and reach new audiences off the search bar. Here's how to use it without wasting spend.
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Agentic Shopping Is Here: What Alexa for Shopping Means for Your Ads
Amazon merged Rufus and Alexa+ into Alexa for Shopping — and your existing campaigns are already eligible to show up in those AI conversations. Here's what to know.
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Brand+ and Performance+ Get Seven New Powers (Including AI Video in Minutes)
Amazon expanded Brand+ and Performance+ with audio, AI video generation, and mid-funnel optimization. Here's what's new and what's worth your attention.
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How Much Should You Pay for an Amazon PPC Tool? The Real Math
Most PPC tools charge a base fee plus a percentage of your ad spend. Here's the cost-as-%-of-spend math that decides whether a tool is worth it at your scale.
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Why We Pair AI Tools With Human Strategy (And You Should Too)
AI can make thousands of bid changes a day. It still can't decide what 'good' means for your business. Here's how we combine both to maximize profit.
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Rule-Based vs ML vs Agentic: The Three Types of PPC Automation
'AI-powered' means three very different things in Amazon PPC. Understanding rule-based, ML, and agentic automation tells you how much control you're giving up.
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Dayparting on Amazon: Using Hourly Data to Cut Wasted Spend
Not every hour converts equally. Dayparting shifts budget toward the hours that actually sell — here's how it works and what makes it possible.
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ACoS vs TACoS: The Metric That Tells You If Amazon Ads Actually Work
ACoS measures ad efficiency. TACoS measures business health. Here's the difference, why TACoS matters more, and how to use both to grow profit — not just cut spend.