Tagged: Strategy
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How Much Should You Pay for an Amazon PPC Tool? The Real Math
Most PPC tools charge a base fee plus a percentage of your ad spend. Here's the cost-as-%-of-spend math that decides whether a tool is worth it at your scale.
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Why We Pair AI Tools With Human Strategy (And You Should Too)
AI can make thousands of bid changes a day. It still can't decide what 'good' means for your business. Here's how we combine both to maximize profit.
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Rule-Based vs ML vs Agentic: The Three Types of PPC Automation
'AI-powered' means three very different things in Amazon PPC. Understanding rule-based, ML, and agentic automation tells you how much control you're giving up.
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Dayparting on Amazon: Using Hourly Data to Cut Wasted Spend
Not every hour converts equally. Dayparting shifts budget toward the hours that actually sell — here's how it works and what makes it possible.
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ACoS vs TACoS: The Metric That Tells You If Amazon Ads Actually Work
ACoS measures ad efficiency. TACoS measures business health. Here's the difference, why TACoS matters more, and how to use both to grow profit — not just cut spend.